Heidi Klum’s New Supermarket Clothing Line Underlines the Importance…

It’s easy for fashion icon Heidi Klum’s products to get noticed; others need to work harder.

The right kind of labeling can do an awful lot to highlight the attributes of even relatively small fashion brands.

A June 6 article on USA Today describes how modelling legend and TV personality Heidi Klum is launching a new clothing line in American branches of Lidl, a German discount supermarket chain that is opening its first U.S. stores this month with nine locations on the East Coast. Los Angeles based label manufacturer Hi-Tech Printing & Labeling Inc. says that, while Ms. Klum’s fame and the novelty of being featured in the new supermarket chain might be enough to set her products apart from the pack, less well known fashion brands have to work a little harder to get noticed by consumers. The firm adds that the right kind of labeling can do an awful lot to highlight the attributes of even relatively small fashion brands.

Hi-Tech Printing and Labeling notes that clothing labels can fulfill a great many functions. Basic branding can be fomented with a small label attached to clothes, but even strictly informational labels that provide care and content details can also support branding if designers and manufacturers choose to exercise real creativity. The firm also notes that clothing lines that want to provide more detailed or more dramatically eye-catching marketing material may wish to employ hang tags. These larger tags offer ample space for illustrations, logos, and highly detailed descriptions of the product and its method of manufacture. Hang tags can therefore attract added attention and, in some cases, go a long way towards closing a sale with a wavering prospective purchaser, says Hi-Tech Printing & Labeling.

The label manufacturer adds that companies that think of labels as products needed only for identification, legally required information, and basic branding are missing an important opportunity to reach out to potential customers. Regardless of the demographic group your products are aimed at, getting their attention on crowded clothing racks or in teaming big box stores can be difficult at best, and well designed, well-made labels can make all the difference when it’s time for consumers to decide “yay” or “nay” on their clothing purchase, says Hi-Tech Printing & Labeling. The label maker concludes by noting that today’s clothing lines no longer have the luxury of letting marketing opportunities go by the wayside.

Interested readers who would like to learn more about the marketing and branding choices and opportunities available to today’s leading edge fashion manufacturers can contact Hi-Tech Printing & Labeling Inc. at (213) 746-7772. They can also visit the firm on the web at http://www.FabricLabels.com.

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